Top 10 Social Media Startups in india

ShareChat :

ShareChat is a leading social media platform in India that focuses on connecting users through content in various Indian languages. Founded in 2015 by Ankush Sachdeva, Bhanu Singh, and Farid Ahsan, the platform has rapidly grown to become one of the most popular social media networks in India. ShareChat supports content in over 15 regional languages and caters to a diverse audience across the country.

Key Features and Offerings:

  • Regional Language Support: ShareChat offers content in multiple Indian languages, making it accessible to a broad user base who prefer their native languages.
  • Content Sharing: Users can create, share, and discover a variety of content, including videos, images, and text posts.
  • User Engagement: The platform encourages interaction through likes, comments, and shares, fostering a strong community feel.
  • AI and Machine Learning: ShareChat employs advanced algorithms to personalize content recommendations, enhancing user experience.
  • Monetization for Creators: It provides opportunities for content creators to monetize their work through the platform.

Investment and Growth:

  • ShareChat has attracted significant investment from major global companies like Twitter (now X) and Google, which has helped it scale its operations and enhance its technological infrastructure.
FoundersAnkush Sachdeva, Bhanu Singh, Farid Ahsan
HeadquartersBanglore, India
Major InvestorsTwitter, Google
User BaseMillions of active users across India

ShareChat has significantly impacted the Indian social media landscape by providing a platform tailored to the linguistic and cultural diversity of the country. It has empowered local content creators and connected users from various regions, fostering a sense of community and inclusivity.

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Lokal :

Lokal is an Indian social media startup that provides hyperlocal news and information to users in their native languages. Founded in 2018 by Jani Pasha and Vipul Chaudhary, Lokal aims to bridge the information gap in rural and semi-urban areas by offering a platform where users can access local news, job postings, classifieds, and community updates. The app has gained popularity due to its focus on regional content and its user-friendly interface tailored to the needs of local communities.

Key Features and Offerings:

  • Hyperlocal News: Users receive news and updates specific to their locality, ensuring relevance and immediacy.
  • Regional Language Support: Lokal supports multiple Indian languages, making it accessible to non-English speakers.
  • Community Engagement: The platform allows users to engage with their local community through posts, comments, and discussions.
  • Local Services: Lokal provides information on job vacancies, classifieds, and local business services, catering to the everyday needs of users.
  • User-generated Content: Users can share their own news and updates, contributing to the platform’s dynamic content ecosystem.

Investment and Growth:

  • Lokal has secured funding from notable investors, including Y Combinator, Global Brain Corporation, and Sony Innovation Fund, which has enabled it to expand its reach and improve its technological capabilities.
FoundersJani Pasha, Vipul Chaudhary
HeadquartersBanglore, India
Major InvestorsY Combinator, Global Brain Corporation, Sony Innovation Fund
User BaseOver 40 million active users across rural and semi-urban India

Lokal has had a significant impact on local communities in India by providing relevant and timely information in regional languages. It has empowered users in rural and semi-urban areas with access to news and services that are often overlooked by mainstream media.

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Rigi :

Rigi is an innovative content monetization platform designed for creators, influencers, and celebrities. Founded with the vision of enabling online creators to grow, manage, and monetize their communities, Rigi provides tools and resources to help individuals turn their passions into profitable ventures. Based in Bangalore, India, Rigi has rapidly become a favored platform among digital content creators for its user-friendly features and effective monetization strategies.

Key Features and Offerings:

  • Content Monetization: Rigi offers various ways for creators to monetize their content, including subscription models, paid content, and merchandise sales.
  • Community Management: Tools to help creators manage their followers and engage with their audience more effectively.
  • Growth Tools: Resources and strategies to help creators increase their reach and grow their communities.
  • Support for Diverse Creators: Whether established influencers or aspiring creators, Rigi provides tailored solutions to help all types of content creators succeed.
  • Integration and Ease of Use: Seamless integration with other social media platforms and an intuitive interface make it easy for creators to start monetizing their content quickly.

Investment and Growth:

  • Rigi has received backing from investors associated with major tech companies, including those connected with Meta .
FoundersAman Dhattarwal, Saurabh Goyal, Jitesh Chhapru
HeadquartersBanglore, India
Major InvestorsInvestors associated with Meta
User BaseThousands of creators, influencers, and celebrities

Rigi has significantly impacted the creator economy by providing tools that enable content creators to monetize their efforts effectively. By focusing on the needs of creators and offering robust monetization options, Rigi helps individuals and small businesses turn their online presence into profitable enterprises.

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Trell :

Trell is an Indian social commerce platform that focuses on lifestyle content. Launched in 2017 by Pulkit Agrawal, Bimal Kartheek Rebba, Arun Lodhi, and Prashant Sachan, Trell enables users to discover and share content related to beauty, wellness, fashion, travel, and more. It combines the aspects of social networking and e-commerce, allowing users to not only create and consume lifestyle content but also purchase products directly from the platform.

Key Features and Offerings:

  • Content Discovery: Users can explore a wide range of lifestyle content, including videos, blogs, and reviews.
  • Content Creation: Trell offers tools for users to create and share their own lifestyle content.
  • Social Networking: The platform encourages user interaction through likes, comments, and shares, fostering a community of lifestyle enthusiasts.
  • E-commerce Integration: Users can shop for products related to the content they view, facilitating a seamless social commerce experience.
  • Personalized Recommendations: Leveraging AI and machine learning, Trell provides personalized content and product recommendations to users.

Investment and Growth:

  • Trell has attracted substantial investment from notable investors, including Mirae Asset, H&M Group, and Samsung Ventures, supporting its rapid growth and expansion.
FoundersPulkit Agrawal, Bimal Kartheek Rebba, Arun Lodhi, Prashant Sachan
HeadquartersBanglore, India
Major InvestorsMirae Asset, H&M Group, Samsung Ventures
User BaseMillions of active users interested in lifestyle content and social commerce

Trell has made a significant impact on the lifestyle content and social commerce sectors in India by merging content discovery with e-commerce. The platform empowers users to explore new trends, share their experiences, and shop seamlessly, contributing to the growth of the influencer economy and digital retail.

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5. Mitron TV :

Mitron TV is an Indian short video sharing platform that emerged as a notable alternative to TikTok following its ban in India. Launched in April 2020 by Shivank Agarwal and Anish Khandelwal, Mitron TV quickly gained popularity by offering a similar user experience to TikTok, focusing on short, engaging videos across various genres such as comedy, dance, education, and more. The platform aims to provide a stage for local content creators to showcase their talents and reach a wide audience.

Key Features and Offerings:

  • Short Video Sharing: Mitron TV allows users to create, share, and discover short videos, typically ranging from 15 to 60 seconds.
  • User-Friendly Interface: The app is designed with a simple and intuitive interface, making it easy for users to navigate and create content.
  • Content Categories: Videos on Mitron TV span various categories, including entertainment, education, lifestyle, and more, catering to diverse user interests.
  • Localized Content: Emphasizing Indian content, Mitron TV supports multiple regional languages, making it accessible to a broad user base.
  • Monetization Opportunities: The platform offers monetization options for content creators through brand partnerships and sponsored content.

Investment and Growth:

  • Mitron TV has received funding from venture capital firms such as Nexus Venture Partners, 3one4 Capital, and LetsVenture, which has helped in scaling its operations and expanding its user base.
FoundersShivank Agarwal, Anish Khandelwal
HeadquartersBangalore, India
Major InvestorsNexus Venture Partners, 3one4 Capital, LetsVenture
User BaseMillions of active users interested in short-form video content

Mitron TV has significantly impacted the Indian digital content landscape by providing a platform for local creators to produce and share short videos. Its rapid growth and popularity underscore the demand for localized content and the potential for homegrown social media platforms to thrive in a competitive market.

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6 Chingari :

Chingari is an Indian short video platform that gained prominence as an alternative to TikTok after its ban in India. Launched in 2018 by Sumit Ghosh and Siddharth Gautam, Chingari has quickly grown to become one of the leading short video apps in India, catering primarily to a diverse user base across the country. The platform focuses on enabling users to create, share, and discover short videos across various categories such as entertainment, comedy, dance, and more.

Key Features and Offerings:

  • Short Video Creation: Users can create and upload videos ranging from 15 seconds to 1 minute.
  • Content Variety: Chingari supports a wide range of content categories, including comedy, dance, DIY, and educational videos, making it appealing to a broad audience.
  • Regional Language Support: The app supports multiple Indian languages, enhancing its accessibility and appeal to a diverse user base.
  • Social Interaction: Features such as likes, comments, shares, and follows encourage user engagement and community building.
  • Token Economy: Chingari introduced its native cryptocurrency, $GARI, allowing creators to earn and monetize their content through the platform’s blockchain-based ecosystem.

Investment and Growth:

  • Chingari has attracted investments from prominent investors and organizations, including the likes of Justin Kan, the co-founder of Twitch, and others from the tech and entertainment sectors.
FoundersSumit Ghosh, Siddharth Gautam
HeadquartersBanglore, India
Major InvestorsJustin Kan, SeedPlus, and other prominent investors
User BaseMillions of active users across India and other regions

Chingari has made a significant impact on the Indian digital content space by providing a platform that not only supports short video creation and sharing but also empowers creators through its unique cryptocurrency-based monetization model. The introduction of $GARI tokens has set Chingari apart, creating new opportunities for creators to earn and engage with their audiences.

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Toffee Insurance :

Toffee Insurance is an innovative insurtech startup based in India, focusing on providing simple, affordable, and easily accessible insurance products tailored to the needs of young and digitally savvy consumers. Founded in 2017 by Nishant Jain and Rohan Kumar, Toffee Insurance aims to demystify insurance and make it relevant to the daily lives of its users by offering microinsurance products that cover specific risks.

Key Features and Offerings:

  • Microinsurance Products: Toffee Insurance specializes in offering bite-sized insurance products that cover specific needs such as bicycle insurance, dengue insurance, backpack insurance, fitness injury insurance, and more.
  • Digital First: The entire process of purchasing and managing insurance policies is digital, from buying policies online to making claims via a user-friendly app.
  • Affordable Premiums: The company focuses on keeping insurance premiums low to make them accessible to a wider audience, particularly targeting millennials and first-time insurance buyers.
  • Quick and Easy Claims: Simplified claims process ensures quick settlement, often within a few days, enhancing customer satisfaction.
  • Customized Policies: Toffee Insurance provides policies tailored to individual lifestyles and needs, ensuring that users pay only for what they need.

Investment and Growth:

  • Toffee Insurance has secured funding from prominent investors, including Omidyar Network, Accion Venture Lab, and Kalaari Capital, enabling it to expand its product offerings and scale its operations.
FoundersNishant Jain, Rohan Kumar
HeadquartersGurgaon, India
Major InvestorsOmidyar Network, Accion Venture Lab, Kalaari Capital
Growth StrategyExpanding the range of microinsurance products, enhancing digital platforms, targeting underserved demographics

Toffee Insurance has made significant strides in transforming the traditional insurance sector by making insurance products more relevant, accessible, and affordable to the younger generation. By focusing on microinsurance and a digital-first approach, Toffee Insurance has tapped into a market that was previously underserved, thus contributing to higher insurance penetration in India.

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Bolo Indya :

Bolo Indya is a short video content creation platform based in India, which focuses on enabling users to share their knowledge and experiences in regional languages. Founded in 2019 by Varun Saxena, the platform aims to empower local content creators by providing them with tools to create engaging and informative videos, thereby fostering a sense of community and enhancing regional content consumption. Bolo Indya has positioned itself as a platform that goes beyond entertainment, promoting educational and skill-based content.

Key Features and Offerings:

  • Short Video Creation: Users can create and share short videos, typically ranging from 15 to 60 seconds, covering various topics such as education, health, lifestyle, and more.
  • Regional Language Support: Bolo Indya supports multiple Indian languages, making it accessible to a vast audience across different regions.
  • Monetization Opportunities: The platform provides monetization options for content creators through virtual gifting and brand collaborations.
  • Community Engagement: Features such as comments, likes, and shares enable users to interact with each other and build communities around shared interests.
  • Knowledge Sharing: Emphasis on educational and skill-based content, encouraging users to share knowledge and experiences that can benefit others.

Investment and Growth:

  • Bolo Indya has attracted investment from notable investors such as Eagle10 Ventures, India Accelerator, and HNIs from the United Kingdom and Singapore. These investments have helped the platform to expand its reach and improve its technological infrastructure.
FounderVarun Saxena
HeadquartersGurgaon, India
Major InvestorsEagle10 Ventures, India Accelerator, HNIs from UK and Singapore
User BaseMillions of active users across India, particularly in non-metro regions

Bolo Indya has made a significant impact on the Indian digital content landscape by focusing on regional languages and knowledge sharing. By providing a platform for local content creators to share educational and skill-based content, Bolo Indya has contributed to the democratization of information and empowered individuals from various regions to share their expertise.

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Kutumb :

In the context of social media or digital platforms, “Kutumb” can refer to online communities or groups centered around shared interests, ideologies, or affiliations. These digital kutumbs often serve as virtual families where members interact, share content, and support each other, similar to how a traditional family operates.

FacebookSocial networking site where users connect with friends and family, share updates, photos, and videos
InstagramPhoto and video-sharing platform
WhatsAppMessaging app for text, voice, and video communication
TwitterMicroblogging platform for sharing thoughts and news in real-time

These platforms facilitate the formation of digital kutumbs by allowing users to connect, engage, and share content related to familial relationships, values, and experiences. Digital kutumbs can range from private family groups discussing personal matters to public communities celebrating shared cultural or social interests.

If you have specific aspects of social media kutumbs you’d like to explore further, feel free to ask!

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10 CureSkin :

“CureSkin” is a healthcare technology application designed to provide personalized dermatological care through the use of artificial intelligence and machine learning. It aims to revolutionize skincare by offering users personalized recommendations and treatments for various skin issues based on photos uploaded by the users themselves.

About CureSkin:

CureSkin utilizes advanced algorithms to analyze skin conditions such as acne, pigmentation, dark spots, wrinkles, and more. Users can download the app, take photos of their skin concerns, and receive personalized treatment plans and product recommendations. The app is designed to make dermatological care accessible and convenient, especially for those who may not have easy access to dermatologists or skincare specialists.

Skin AnalysisAI-powered analysis of skin conditions based on uploaded photos
Personalized CareCustomized treatment plans and skincare recommendations
Virtual ConsultAccess to virtual consultations with dermatologists or skincare experts
Product AdviceRecommendations for skincare products tailored to individual skin concerns

CureSkin represents a significant advancement in the intersection of healthcare and technology, leveraging AI to democratize access to dermatological care and improve outcomes for users seeking effective skincare solutions.

Also read: Top 10 foodTech Startups in India


1. What are some prominent social media startups in India?

  • Chingari: A short video-sharing platform.
  • ShareChat: A regional language social media platform.
  • Roposo: A video-sharing social media app.
  • Koo: A microblogging platform similar to Twitter, but focused on Indian languages.
  • Mitron: A video-sharing app similar to TikTok.
  • Trell: A lifestyle social commerce platform.
  • Moj: A short video platform by ShareChat.
  • MX TakaTak: A short video app by MX Player.
  • Vokal: A question and answer platform in Indian languages.
  • Tooter: A microblogging site similar to Twitter.

2. What is Chingari?

  • Chingari is a short video-sharing platform that gained popularity as an alternative to TikTok. Users can create and share videos with various effects and music.

3. How does ShareChat cater to the Indian audience?

  • ShareChat caters to the Indian audience by providing a platform in multiple Indian languages, allowing users to share content and communicate in their native languages.

4. What makes Roposo unique?

  • Roposo offers a diverse range of content channels and allows users to create and share videos in various genres, making it a versatile platform for content creators.

5. How does Koo differ from Twitter?

  • Koo is similar to Twitter but is specifically designed for the Indian audience, supporting multiple Indian languages and encouraging regional language content.

6. What led to the rise of Mitron?

  • Mitron gained popularity as a homegrown alternative to TikTok, providing a platform for users to create and share short videos after the ban of TikTok in India.

7. What is Trell’s primary focus?

  • Trell focuses on lifestyle and social commerce, allowing users to discover and share lifestyle content, and shop from the app itself.

8. How has Moj captured the market?

  • Moj, developed by ShareChat, has captured the market by offering a seamless short video-sharing experience with localized content for the Indian audience.

9. What is the core feature of MX TakaTak?

  • MX TakaTak offers a wide array of short video content, leveraging MX Player’s large user base to attract content creators and viewers.

10. How does Vokal serve the non-English speaking audience?

  • Vokal serves the non-English speaking audience by providing a platform for questions and answers in Indian languages, promoting knowledge sharing in regional languages.

Also read:

Top 10 agriTech Startups in India 

Top 10 CleanTech Startups in India

Top 10 govTech Startups in India

Top 10 finTech Startups in India

Top 10 insurTech Startups in India

Top 10 legalTech Startups in India

Top 10 retailTech Startups in India 

Top 10 propTech Startups in India 

Top 10 foodTech Startups in India

Top 10 traveltech Strartups in India

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Top 10 cybersecuritytech Startups in India

Top 10 beautytech Startups in India

Top 10 adtech Startups in India


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