Top 10 FashionTech Startups in India

Top 10 FashionTech Startups in India

Top 10 FashionTech startups in India, explore the cutting-edge world of FashionTech with our curated list. Discover innovative companies revolutionizing the intersection of fashion and technology, from AI-driven personal styling platforms to virtual try-on solutions. Stay ahead in the evolving fashion landscape with these trailblazing Indian startups at the forefront of digital fashion innovation. These FashionTech startups are redefining how consumers shop, engage with brands, and experience fashion. Here, we highlight ten standout FashionTech startups making significant strides in transforming the Indian fashion landscape.

1. Myntra

Myntra, founded in 2007 and headquartered in Bengaluru, is one of India’s largest fashion e-commerce platforms. It offers a wide range of clothing, accessories, and lifestyle products. Myntra’s focus on personalization, AI-driven recommendations, and a seamless shopping experience has made it a leader in the FashionTech space.

ServicesFashion e-commerce
Key FeaturesPersonalization, AI-driven recommendations, seamless shopping experience
Myntra – Top 10 FashionTech Startups in India

2. Nykaa

Nykaa, established in 2012 in Mumbai, is a leading beauty and fashion e-commerce platform. It offers a comprehensive selection of beauty, wellness, and fashion products. Nykaa’s user-friendly app, extensive product range, and focus on customer experience make it a top destination for fashion and beauty enthusiasts.

ServicesBeauty and fashion e-commerce
Key FeaturesExtensive product range, user-friendly app, excellent customer experience
Nykaa – Top 10 FashionTech Startups in India

3. Fynd

Fynd, founded in 2012 and based in Mumbai, is a unique fashion e-commerce platform that connects consumers with products from nearby stores. It offers real-time inventory and same-day delivery, ensuring a quick and efficient shopping experience. Fynd’s innovative model helps local retailers reach a broader audience.

ServicesFashion e-commerce
Key FeaturesReal-time inventory, same-day delivery, connects local retailers
Fynd – Top 10 FashionTech Startups in India

4. Bewakoof

Bewakoof, established in 2012 in Mumbai, is a direct-to-consumer fashion brand known for its quirky and trendy apparel. It leverages social media and digital marketing to engage with a young audience. Bewakoof’s emphasis on affordable fashion and creative designs has built a loyal customer base.

ServicesDirect-to-consumer fashion
Key FeaturesQuirky designs, affordable fashion, strong social media presence
Bewakoof – Top 10 FashionTech Startups in India

5. Ajio

Ajio, launched in 2016 by Reliance Retail and headquartered in Mumbai, is an online fashion platform offering a curated collection of global and local brands. It combines fashion with technology to provide personalized recommendations and a seamless shopping experience. Ajio’s diverse product range caters to various fashion preferences.

ServicesFashion e-commerce
Key FeaturesCurated collection, personalized recommendations, seamless shopping experience
Ajio – Top 10 FashionTech Startups in India

6. Zivame

Zivame, founded in 2011 in Bengaluru, is a leading online lingerie and intimate wear retailer. It focuses on providing a comfortable and personalized shopping experience for women. Zivame’s fit advisor tool, extensive product range, and emphasis on body positivity have made it a trusted name in the intimate wear segment.

ServicesOnline lingerie retail
Key FeaturesFit advisor tool, extensive product range, body positivity
Zivame – Top 10 FashionTech Startups in India

7. Clovia

Clovia, established in 2013 in Noida, is an online lingerie and sleepwear brand that emphasizes comfort and style. It uses technology for design and fit recommendations, ensuring a personalized shopping experience. Clovia’s fashionable and affordable products have gained a significant following among women across India.

ServicesOnline lingerie and sleepwear
Key FeaturesDesign and fit recommendations, fashionable, affordable
Clovia – Top 10 FashionTech Startups in India

8. Limeroad

Limeroad, founded in 2012 in Gurugram, is an online fashion marketplace that focuses on user-generated content and social shopping. It allows users to create and share style looks, fostering a community-driven shopping experience. Limeroad’s innovative approach to social commerce sets it apart in the FashionTech landscape.

ServicesOnline fashion marketplace
Key FeaturesUser-generated content, social shopping, community-driven experience
Limeroad – Top 10 FashionTech Startups in India

9. The Label Life

The Label Life, launched in 2015 and based in Mumbai, is a lifestyle brand offering curated collections of clothing, accessories, and home decor. It focuses on high-quality, stylish products endorsed by celebrity curators. The Label Life’s emphasis on curated fashion and lifestyle products has carved out a niche market.

ServicesLifestyle brand
Key FeaturesCurated collections, high-quality, celebrity endorsements
The Label Life – Top 10 FashionTech Startups in India

10. Flyrobe

Flyrobe, established in 2015 in Mumbai, is an online rental platform for designer clothing and accessories. It offers a wide range of high-end fashion products for rent, making luxury fashion accessible to a broader audience. Flyrobe’s emphasis on sustainability and affordability has made it a popular choice for special occasions.

ServicesFashion rental
Key FeaturesHigh-end fashion, sustainability, affordability
Flyrobe – Top 10 FashionTech Startups in India

FAQs about Top 10 FashionTech Startups in India

Q: What is a FashionTech startup?
A: A FashionTech startup leverages technology to innovate in the fashion industry, offering solutions like online retail, personalized recommendations, fashion rentals, and more to enhance the shopping experience and improve operational efficiency.

Q: How do FashionTech startups benefit consumers?
A: FashionTech startups benefit consumers by offering convenient, personalized, and innovative shopping experiences. They provide access to a wide range of products, personalized recommendations, and often more affordable or sustainable fashion options.

Q: Are FashionTech startups regulated in India?
A: While there are no specific regulations for FashionTech startups, they must comply with general e-commerce regulations, data protection laws, and industry standards to ensure consumer protection and fair practices.

Q: How can I trust the quality of products offered by FashionTech startups?
A: FashionTech startups often build trust by adhering to industry standards, obtaining necessary certifications, and providing detailed product descriptions and customer reviews. Their focus on quality control and customer satisfaction helps ensure product reliability.


India’s FashionTech startups are revolutionizing the fashion industry by blending technology with fashion to create innovative and convenient solutions. These startups are addressing consumer needs with personalized recommendations, sustainable options, and a seamless shopping experience. As they continue to innovate, the future of fashion in India looks exciting, with enhanced experiences and more accessible fashion choices for all.

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