WickedGud Secures Additional Funding to Fuel Growth

WickedGud Secures Additional Funding to Fuel Growth In a bid to accelerate its growth trajectory, WickedGud, the innovative direct-to-consumer (D2C) food products brand, has successfully secured an additional $250,000 in funding, with GetVantage leading the investment charge. This injection of capital comes hot on the heels of previous backing from prominent investors including Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, as well as Aman Gupta, co-founder of boAt.

WickedGud Secures Additional Funding to Fuel Growth

Strengthening Financial Roots

WickedGud Secures Additional Funding to Fuel Growth WickedGud’s recent fundraising efforts have bolstered its financial prowess, further exemplified by a significant investment of Rs 2.25 crore led by none other than acclaimed actress Shilpa Shetty. These financial endorsements signify a profound belief in the brand’s mission and vision, propelling it towards broader horizons in the realm of healthy and indulgent food products.

A Visionary Approach to Health and Indulgence

Founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud stands as a beacon of innovation in the quest to ‘un-junk’ India’s kitchens. With a diverse array of products crafted from wholesome ingredients, the brand’s commitment to health-conscious consumers is underscored by its utilization of cutting-edge steaming and convection air drying (SCAD) technology in manufacturing.

Expanding Horizons: From Kitchen to Retail

Setting its sights on expansion, WickedGud has outlined ambitious plans for the deployment of its newfound capital. A strategic allocation towards marketing initiatives, product diversification, and bolstering retail distribution channels is poised to catapult the brand towards a projected 5X growth in net revenue for the fiscal year 2024.

Fostering Innovation and Growth

With a steadfast dedication to innovation, WickedGud is poised to introduce three new product categories over the next 18 months. Such initiatives not only showcase the brand’s commitment to culinary diversity but also underline its responsiveness to evolving consumer preferences.

Charting a Path Towards Nationwide Presence

In tandem with its product expansion endeavors, WickedGud is gearing up to amplify its retail footprint across the Indian landscape. Leveraging a robust distribution partner network, the Mumbai-based startup aims to permeate over 2,000 retail outlets nationwide, fostering accessibility and engagement with its discerning clientele.

A Testament to Success

WickedGud Secures Additional Funding to Fuel Growth Reflecting on the journey thus far, WickedGud’s exponential growth trajectory stands as a testament to its unwavering commitment to quality, innovation, and consumer satisfaction. As it charts the course ahead, the brand remains poised to redefine the culinary landscape, one wholesome indulgence at a time.

As per WickedGud’s press release, “We are thrilled to embark on this transformative journey fueled by the support of our esteemed investors. With their backing, we are poised to redefine the paradigms of health and indulgence in the culinary sphere, empowering consumers to make informed choices without compromising on taste or quality.”


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