Prowrrap, a Delhi-based B2B procurement platform, secures ₹4 crore to transform supply chain efficiency, signaling a bold step toward redefining packaging and operational solutions for Indian businesses.
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Landmark Funding for Procurement Innovation
Prowrrap, an innovative Delhi-based startup streamlining procurement for packaging, capital expenditure, warehouse assets, and turnkey projects, has raised ₹4 crore in a pre-Series A seed funding round. The investment, led by Calance Software Pvt Ltd and IIT Varanasi alumnus and super angel investor Amit Govil, marks a significant milestone for the company launched in January 2024. With plans to pursue a Series A round within the next 18–24 months, Prowrrap is poised for rapid growth in India’s booming procurement sector.
Visionary Founders Driving Transformation
Founded by brothers Sagar K. Saxena, an IIM Lucknow alumnus with prior experience as a project head at Swiggy, and Rishabh K. Saxena, an IMT Ghaziabad alumnus and former procurement lead at Bira91, Prowrrap is redefining supply chain operations. The startup’s design-to-distribution platform caters to micro, small, and medium enterprises (MSMEs) and high-growth companies, offering seamless procurement solutions. Currently operating in Tier-1 cities and select Tier-2 markets, Prowrrap aims to expand its footprint to 25 cities by the next fiscal year.
“Our mission is to revolutionize business procurement by delivering efficiency and simplicity,” said Sagar K. Saxena, Co-founder and CEO of Prowrrap. “This funding empowers us to enhance our technology and scale our impact across diverse industries.”
Strategic Use of Funds
The ₹4 crore infusion will fuel Prowrrap’s ambitious growth plans, with a focus on:
- Technology Enhancement: Developing smarter, tech-driven procurement tools to optimize operations.
- Network Expansion: Scaling distribution to reach more cities and clients across India.
- Sector-Specific Solutions: Strengthening services for quick commerce, fresh produce, e-commerce, and MSMEs.
Rishabh K. Saxena, Co-founder, emphasized the platform’s value: “Supply chain inefficiencies plague growing businesses. Prowrrap’s unified platform delivers speed, quality, and cost savings, addressing a critical market gap.”
Investor Confidence in Market Potential
Amit Govil, the IIT Varanasi alumnus backing Prowrrap, expressed enthusiasm for the startup’s trajectory: “Prowrrap is tackling a pressing challenge in procurement efficiency for MSMEs and fast-commerce players. The founders’ expertise and clear roadmap position them to disrupt this space significantly.”
India’s packaging market, valued at USD 101 billion in 2025, is projected to reach USD 170 billion by 2030, driven by a compound annual growth rate (CAGR) of over 16% in adjacent sectors like warehouse automation. Prowrrap’s comprehensive B2B solutions for industries such as e-commerce, hospitality, and beyond position it to capture a sizable share of this expanding market.
A Bright Future Ahead
With this seed funding, Prowrrap is accelerating its mission to become a trusted partner for businesses seeking efficient, tech-enabled procurement. By combining industry expertise with innovative technology, the startup is well on its way to transforming supply chain dynamics ahead of its planned Series A round. As India’s procurement and packaging sectors continue to grow, Prowrrap’s strategic vision and robust backing signal a promising future.
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Last Updated on Wednesday, September 10, 2025 4:50 pm by Startup Times
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