Summary
Adukale, an Indian direct-to-consumer (D2C) snacks brand, has secured Rs 11 crore (approximately $1.3 million) in a pre-Series A funding round led by Force Ventures. The funding aims to enhance manufacturing capabilities, boost research and development efforts, expand physical presence with more stores, diversify distribution channels, and improve brand visibility. Founded in 2009, Adukale offers over 75 products through its network of ‘Adukale Experience Stores’ and online platforms. The funding signifies a significant milestone for Adukale’s growth and expansion plans in India’s competitive snacking sector.
Adukale Secures Rs 11 Crore in Pre-Series A Funding Round
Force Ventures Leads Funding Efforts in Indian D2C Snacks Brand
Adukale, a prominent direct-to-consumer (D2C) snacks brand in India, has clinched a substantial Rs 11 crore (approximately $1.3 million) in a pre-Series A funding round. This financial boost, spearheaded by Force Ventures, marks a pivotal moment for Adukale as it charts a path towards enhanced manufacturing, expanded market presence, and deeper research and development initiatives.
Strategic Utilization of Funds
The infusion of capital is earmarked to fortify Adukale’s manufacturing capabilities, propel research and development endeavors, broaden its physical footprint with the establishment of more stores, diversify distribution channels, and amplify brand visibility across diverse platforms.
Adukale’s Vision and Offerings
Founded in 2009 by Nagaratna Ravindra, Malathi Sharma, and MS Ravindra, Adukale envisions cementing its status as a premier omnichannel player in the snacking domain. With a product portfolio boasting over 75 offerings, Adukale caters to consumers through its network of ‘Adukale Experience Stores’ in Bengaluru and Mysore, alongside an online presence and partnerships with leading e-commerce platforms.
Insights from Leadership
Vinay Gopinath, Chief Growth Officer at Adukale, expressed optimism about the brand’s growth trajectory, citing the funding infusion as instrumental in expanding channel presence, enhancing visibility, and fostering deeper customer engagement. Karthik Bhat, founder of Force Ventures, echoed this sentiment, emphasizing a shared vision to elevate Karnataka’s culinary heritage on a global scale.
The successful of the pre-Series A funding round underscores Adukale’s commitment to innovation, quality, and market leadership in the burgeoning snacks industry of India. With strategic investments and a forward-looking approach, Adukale is poised for accelerated growth and broader market penetration in the dynamic consumer landscape of the country.
